AL HAKIM, Yusuf Rahman; SIGITA, Dwi Sembe. Audience Segmentation in Social Marketing to Enhance Behavioral Change Campaign Effectiveness. Studi Ilmu Sosial Indonesia, [S. l.], v. 6, n. 1, p. 155–184, 2026. Disponível em: https://sisijournals.id/index.php/sisi/article/view/212. Acesso em: 3 sep. 2026.