Legal Awareness of MSME Actors on Intellectual Property in Business Governance
Kata Kunci:
legal awareness, MSMEs, intellectual property, compliance attitude, trademark governance, copyright use, trade secret protectionAbstrak
This article examines legal awareness among micro, small, and medium enterprise actors regarding intellectual property rights. It develops a normative account of awareness as a structured relation between knowledge of legal norms, attitudes toward compliance, and action oriented governance of intangible business assets. The discussion explains how understanding protected objects such as marks, copyrighted promotional works, industrial designs, and trade secrets shapes risk appraisal and decision making in daily operations. It also clarifies how compliance attitudes reflect acceptance of fairness in competition and respect for consumer trust, guiding choices to avoid imitation and unauthorized use. The article highlights action orientation through documentation habits, licensing decisions, written agreements with creative workers, and evidence preservation to support legal certainty in potential disputes. By framing awareness as a tiered construction, the article distinguishes mere familiarity with terms from practical readiness to manage rights and obligations. The proposed framework supports coherent reasoning about how enterprises can align business conduct with intellectual property norms while maintaining integrity, predictability, and responsible market behavior.
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