THE INFLUENCE OF LEADERSHIP AND WORK CULTURE ON EMPLOYEE WORK LOYALTY

Abstrak

Every company wants employees to be loyal employees. This is very important considering that employee loyalty can be a force to gain success and support the survival of the company. However, to realize this, companies must also be more adaptive to all aspects that shape it, such as leadership and work culture. In this study, all employees will be taken as the population. Probability sampling using simple random sampling technique is the type of sample. It is known that there were 100 respondents who were taken as samples. SPSS will be used during the collection, processing, analysis of the data. In addition, what is included in the data analysis is validity, reliability, multiple linear regression analysis using the t test, F test and the coefficient of determination test is also involved. The results of the study prove that there is a significant influence between leadership and work culture variables. Other research also states that there is a simultaneous influence of leadership and work culture on employee loyalty