ENFORCEMENT OF CONSUMER PROTECTION LAWS IN TRADITIONAL MEDICINE PRODUCTS: ASPECTS OF SUPERVISION, BUSINESS ACCOUNTABILITY, AND DISPUTE RESOLUTION

Abstrak

This research presents a critical analysis of consumer legal protection of traditional medicine products circulating in the community. The method used is a qualitative literature study that explores the substance of national law, the role of business actors, the government, and consumer dispute resolution mechanisms. The findings show that the national legal basis has been sufficient to support protection, although implementation at the technical level still faces various problems, both in supervision, consumer education, or the implementation of sanctions and dispute resolution. Innovation in electronic supervision and optimization of BPSK are seen as crucial in balancing the position of consumers and producers. This literature review contributes to emphasizing the need for legal literacy-based education for consumers and government policy updates in response to the rapid development of the traditional medicine industry. The results of this study are recommended as a basis for policy reform, public education, and strengthening the integrity of the traditional medicine industry based on fair law.