OPTIMIZING EMPLOYEE PERFORMANCE: THE ROLE OF HUMAN RESOURCE MANAGEMENT

Abstract

The current research is motivated by problems related to the meaningful role of human resources as a determinant of achieving successful company goals through the contribution of their performance. The purpose of this research is so that human resource management and SWOT analysis results in improving employee performance can be known. Qualitative methods are utilized into the research. Hotel ABC is the subject of this research which is aimed at hotel managers, employees and visitors. There are three forms used as data collection methods ranging from interviews, observation, documentation. The analysis uses descriptive qualitative. The results of this study reveal that first the hotel owner in carrying out employee recruitment is carried out directly by the hotel owner using files and interview tests to select employees. Needs related to existing positions at ABC hotel have been occupied by employees according to their qualifications. As for the form of direction and guidance and procedures for providing services to guests included in the employee training and development process, the manager has been given. Work quality, cooperation, creativity, discipline, and responsibility are part of the performance appraisal. The compensation received by employees in the form of salary is also not the same because it depends on the type of work and responsibilities. The results of the SWOT analysis certainly show the weaknesses, strengths, threats and opportunities in improving employee performance