EXPLORING STUDENTS' POTENTIAL: ENTREPRENEURSHIP EDUCATION AND DIGITAL LITERACY FOR FOSTERING ENTREPRENEURIAL INTEREST GROWTH

Abstract

Entrepreneurship education and digital literacy in higher education have a central role in shaping students' interest in the world of entrepreneurship. This study analyzes the relationship between entrepreneurship education, digital literacy, and students' entrepreneurial interest by taking a sample of 50 respondents from the Sharia Management and Economics Study Program at Sunan Giri University, Surabaya. This study involves a quantitative study using multiple linear regression analysis. This approach allows researchers to measure and analyze the statistical relationship between independent variables, such as entrepreneurship education and digital literacy, with the dependent variable, namely students' entrepreneurial interest. The results of the regression analysis show that the two independent variables, entrepreneurship education and digital literacy, have a positive and significant influence on students' entrepreneurial interest. The managerial implications include strengthening the entrepreneurship curriculum, integrating digital literacy, and supporting extracurricular programs. Universities are expected to play a key role in shaping students into individuals who are ready to face the business world which continues to develop and become digitalized