THE ROLE OF SOCIAL MEDIA IN THE DISTRIBUTION AND DISSEMINATION OF EDUCATION PUBLICATIONS IN THE DIGITAL AGE

Abstract

Advances in digital technology have brought significant changes in the way educational publications are distributed and accessed. Social media has become a key platform that offers speed of dissemination, wide reach and interactivity that traditional channels lack. This article explores how social media is used to increase the visibility of educational publications, compares its advantages with traditional channels, and examines the factors that support and hinder its utilization. The results show that the success of social media-based distribution of educational publications is strongly influenced by digital literacy, institutional support and communication innovation of educational actors. However, challenges such as inequality of access, concerns about quality and credibility, and conventional academic culture remain the main obstacles. Synergy between the use of traditional channels and social media is considered important so that educational publications can be widespread, high quality, and remain relevant in the midst of global dynamics.