The Performance of Authenticity and the Commodification of Parasocial Bonds: Twin Pillars of Influencer Culture on Social Media

Penulis

  • Mila Hariani Universitas Mayjen Sungkono Mojokerto Penulis
  • Rahayu Mardikaningsih Universitas Sunan Giri Surabaya Penulis

Kata Kunci:

organizational culture, workplace ethics, professional conduct, value internalization, ethical leadership

Abstrak

Workplace ethics determine organizational sustainability and stakeholder trust. This qualitative literature study examines how organizational culture shapes employee ethical behavior and professional conduct. Analysis reveals that ethical culture operates through value internalization, leadership modeling, reward systems, and group norms. Gaps between proclaimed values and actual practices create cynicism that erodes ethical foundations. Ethical leadership consistency between words and actions represents the strongest determinant of positive ethical culture. Reward systems measuring only outcomes without process consideration incentivize misconduct to achieve targets. Safe reporting mechanisms and whistleblower protection constitute critical components of mature ethical culture. Organizational justice in distribution, procedures, and interpersonal treatment builds legitimacy of ethical systems. Excessive performance pressure without adequate resources creates conditions triggering moral disengagement. New employee socialization represents a critical period for ethical value cultivation requiring dedicated attention.

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Unduhan

Diterbitkan

2022-12-28

Cara Mengutip

Hariani, M., & Mardikaningsih , R. (2022). The Performance of Authenticity and the Commodification of Parasocial Bonds: Twin Pillars of Influencer Culture on Social Media. Studi Ilmu Sosial Indonesia, 2(2), 385-412. https://sisijournals.id/index.php/sisi/article/view/117