Social Media as a Dual Space: Preservation and Erosion of Regional Languages Among Younger Generations
Kata Kunci:
social media, regional languages, language shift, digital revitalization, youth language practices, algorithmic bias, linguistic identityAbstrak
This qualitative literature study examines how social media platforms simultaneously preserve and erode regional languages among younger generations. The synthesis reveals dual mechanisms operating in opposite directions. Preservation occurs through distributed digital documentation, cross border virtual community building, liberating linguistic creativity, activist led revitalization campaigns, positive representation building pride, enjoyable informal learning, identity conscious youth resistance to cultural homogenization, and digital corpus creation for language technology development. Erosion occurs through algorithmic bias disadvantaging smaller languages, communication efficiency pressures driving homogenization, public metrics shaping language prestige, attention fragmentation hostile to extended texts, irreversible domain replacement, rapid vocabulary substitution for digital concepts, normalization of language unsuitability for serious functions, accelerated language change alienating older generations, and creation of generations with passive comprehension lacking active production capacity. Net outcomes vary significantly across languages depending on speaker population size, social status, institutional support, community digital literacy, and presence of effective revitalization leadership. The study concludes that social media is neither inherently destructive nor beneficial for regional languages; its impact depends on strategic utilization by speech communities, policy interventions from governments, and design choices by technology corporations.
Referensi
Arifin, S., & Darmawan, D. 2021. Technology Access and Digital Skills: Bridging the Gaps in Education and Employment Opportunities in the Age of Technology 4.0. Journal of Social Science Studies, 1(1), 163-168.
Babazade, Y. 2024. Digital Language Trends: How Technology Is Shaping Multilingualism. 1(1), 60–70.
Beins, B. C. 2017. Research Method: A Tool For Life. Cambridge University Press.
Chapman, S., Mcneill, P., & Mcneill, P. 2005. Research Methods. Routledge.
Cunliffe, D. 2019. Minority Languages And Social Media. 451–480.
Darmawan, D. & Fajar, A.S. M. 2024. The Role of Social Media in the Distribution and Dissemination of Education Publications in the Digital Age. Studi Ilmu Sosial Indonesia, 4(2), 41-58.
Darmawan, D. 2013. Prinsip Prinsip Perilaku Organisasi. Pena Semesta - PT. Jepe Press Media Utama, Surabaya.
Darmawan, D. 2021. Social Interaction in Digital Society: Changes in Online Communication Patterns and Dynamics of Virtual Communities, Studi Ilmu Sosial Indonesia, 1(1), 325-350.
Darmawan, D., & de Jesus Isaac, A. 2022. Self-identity formation and social perception of individuals through interaction on social media in a digital world. Journal of Social Science Studies, 2(2), 273-278.
Darmawan, D., & Gani, A. 2024. Reciprocal Relationships between Psychological Well-Being and Quality of Social Interaction: A Review of Social Exchange Theory. International Journal of Service Science, Management, Engineering, and Technology, 5(3), 5-10.
Di Marco, N., Loru, E., Bonetti, A., Serra, A. O. G., Cinelli, M., & Quattrociocchi, W. 2024. Patterns Of Linguistic Simplification On Social Media Platforms Over Time. Proceedings Of The National Academy Of Sciences, 121(50), E2412105121.
Ekayati, R., Sibarani, B., Ginting, S. A., Husein, R., & Amin, T. S. 2024. Digital Dialects: The Impact Of Social Media On Language Evolution And Emerging Forms Of Communication. 3(2), 605.
Hariyadi, A., Jenuri, J., Darmawan, D., Suwarma, D. M., & Pramono, S. A. 2023. Building of the Pancasila character with religious harmony in the globalization era. Al-Ishlah: Jurnal Pendidikan, 15(2), 2126-2133.
Jany, C. 2017. The Role Of New Technology And Social Media In Reversing Language Loss. Speech, Language And Hearing, 21(2), 73–76.
Koomanova, V. K., & A, N. 2024. Globalization Of Languages: Influences, Trends And Challenges. Вестник Иссык-Кульского Университета., 253–259.
Kurniawan, Y. & R. K. Khayru. 2021. Popular Culture and Youth: Value, Attitude, and Behavior Formation Through Music, Film, and Digital Content, Studi Ilmu Sosial Indonesia, 1(1), 303-324.
Kurniawan, Y., D. Darmawan, & R. K. Khayru. 2021. Social Media and Contemporary Youth Digital Literature, Studi Ilmu Sosial Indonesia, 1(2), 109-124.
Lackaff, D., & Moner, W. 2016. Local Languages, Global Networks: Mobile Design For Minority Language Users. 14.
Mendelsohn, J., Ghosh, S., Jurgens, D., & Budak, C. 2023. Bridging Nations: Quantifying The Role Of Multilinguals In Communication On Social Media. In Proceedings Of The International Aaai Conference On Web And Social Media.17, 626-637.
Negara, D. S., Darmawan, D., & Saktiawan, P. 2022. Privacy Violations on Social Media and Interpersonal Trust Among Young Generations. Journal of Social Science Studies, 2(2), 151-156.
Ng, Y. M., & Taneja, H. 2023. Web Use Remains Highly Regional Even In The Age Of Global Platform Monopolies. Plos One, 18(1), E0278594–E0278594.
Panjaitan, L. L., & Patria, A. N. 2024. Social Media And Language Evolution: The Impact Of Digital Communication On Language Change. International Journal Of Linguistics, Literature And Translation, 7(12), 53–57.
Rojak, J. A. 2023. The Role and Risk of Citizen Journalism in the Digital Democracy Era: A Literature Study on Participation and Disinformation. Studi Ilmu Sosial Indonesia, 3(2), 421-440.
Scheurich, J. 2014. Research Method In The Postmodern. Routledge.
Sinambela, E. A. 2022. The Digital Public Sphere Under Threat of Disinformation a Literature Study on Hoax Dissemination Dynamic and Vulnerability Factors, Studi Ilmu Sosial Indonesia, 2(2), 289-306.
Sutanto, H., R. Saputra, & D. Darmawan. 2023. Legal Violation Patterns in Digital Technology on Liability and Proof, Studi Ilmu Sosial Indonesia, 3(2), 277-308.
Vaz, D. 2024. The Influence Of Social Media Language On The Linguistic Development And Communication Skills Of The Current Generation. 5(5), 120–131.
Wahyudi, W., R. N. K. Kabalmay, & M. W. Amri. 2021. Big Data and New Things in Social Life, Studi Ilmu Sosial Indonesia, 1(1), 1-12.
