LAW ENFORCEMENT OF DIGITAL BUSINESS COMPETITION AND PROTECTION OF MSMES IN THE ERA OF PLATFORM GLOBALIZATION

Abstrak

The rapid expansion of digital platforms has transformed market structures and introduced significant challenges to the legal protection of business competition, particularly for Micro, Small, and Medium Enterprises (MSMEs) as domestic actors. Limitations in conventional regulations, inadequate supervisory mechanisms, and the suboptimal jurisdiction of local authorities have enabled monopolistic practices, self-preferencing, and data control to occur without sufficient oversight, exacerbating the power imbalance between multinational corporations and local businesses. This literature review analyzes the consequences of digital competition for MSMEs through regulatory analysis, cross-border supervisory efforts, and the role of multi-stakeholder collaboration in restructuring a fair and inclusive digital business ecosystem. The findings highlight the need for antitrust policy reform, enhanced digital business literacy for MSMEs, and strengthened global synergy in cross-jurisdictional oversight. Fairness, transparency, and balance in digital-era business competition can be achieved through a combination of regulatory innovation, advancements in supervisory technology, and a reinforced commitment to protecting domestic actors. The strategic implementation of digital regulations and international collaboration are crucial for bolstering national economic sovereignty and fostering an inclusive, equitable, and sustainable digital marketplace.