THE INFLUENCE OF ENVIRONMENTAL AWARENESS AND LIFESTYLE ON PEOPLE'S BEHAVIOR TO REDUCE PLASTIC WASTE

Abstrak

Creating a comfortable environment requires public awareness first so that people together build a comfortable environment for them. Therefore, Manukan Kulon Surabaya Village made a policy for its people to participate in reducing plastic waste either during activities or utilizing waste banks. The purpose of this study was to determine how environmental awareness and lifestyle influence people's behavior in reducing plastic waste. The sampling technique used was non-probability sampling technique with the number of samples in this study as many as 100 people in Manukan Kulon Village Surabaya. The data processing technique used is multiple linear regression analysis. The results of this study indicate that there is a significant and positive influence between environmental awareness and lifestyle variables on community behavior variables in reducing plastic waste partially and simultaneously.